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Beneath the bright lights of the COBO showing area in Detroit, Toyota rolled out the stylish FT-1 Concept--a vehicle which suggests a return of the famed Supra, but also possibly a new direction for our preferred automaker's approach to designing cars.

Do you know a teacher in the Redding, CA area that's pretty spectacular? Show your appreciation with a nomination for Toyota Family Teacher of the Year Award! The grand prize is $20,000-- which could go towards a new car, like a versatile, family-friendly Toyota RAV4 perhaps?

Toyota is working with the National Center for Families Learning (NCFL) to hold the competition, which recognizes a teacher that not only engages his or her young...

We know how long Lithia Toyota of Redding customers have had to wait for the 2014 Toyota RAV4 to finally arrive here in the Redding, CA area.  It's been one of the Japanese automaker's most popular models for years, and it's back and better than ever for the 2014 model year.

Many of you may be wondering what exactly we mean by a 2014.5 model. Allow all of us at Lithia Toyota of Redding to explain. The 2014 Toyota Camry brought drivers a great variety of new technology and style upgrades. However, there is always a way to bring innovation to a whole new level. This is why the automaker decided to release a mid-model year upgrade known as the 2014.5 Camry.

If any of you in the Redding, CA area are in search of the ideal vehicle that will offer you a high level of efficiency, then perhaps you should consider the Toyota Corolla. This model isn't usually on someone's radar when they are looking for an eco-friendly option, but with its latest recognition we have a feeling this is all about to change.

Most of the time when we report on sales, we often mention the year-over-year increase or percentage boosts that occur when comparing specific months. Today on our blog we're branching out to discuss the daily selling rate (DSR) that Toyota experienced in September which shows some impressive growth.

For drivers in select cities like San Francisco, Los Angeles, and Redding, CA, there is now even more of an incentive to check out the Toyota RAV4 EV SUV. That's right readers, Toyota is offering a special deal with some very desirable leasing terms.

Nothing grabs people's attention better than some flashy costumes and dancing, which is why Toyota decided to take us on a cultural journey back in time for its latest TV commercial. The 2014 Toyota Corolla is currently available at dealerships like Lithia Toyota of Redding, and the automaker is boldly spreading the word.

When we think of Toyota, the first model that comes to mind is often the Camry, as it has been such a staple within the lineup and one of the top-selling cars in America for the past 11 consecutive years. In fact, Toyota has confirmed the Camry is here to stay in order to uphold its successful sales record for many years to come.

When it comes to pleasing customers with eco-friendly options, Toyota certainly knows how to succeed. This becomes especially apparent by looking at the diverse offerings within the new Toyota lineup. In fact, the automaker earned some extra time in the spotlight for this accomplishment, and we are excited to share all of the details with all of you in the Redding, CA area.