A post shared by toyotausa (@toyotausa) on Jan 4, 2017 at 2:34pm PST

The Collaborative Safety Research Center is a branch of Toyota focused on “ partnering with leading universities, hospitals, research institutions and federal agencies” to focus on “safety research projects aimed at developing and bringing to market new and advanced safety technologies.”

When it comes to pleasing customers with eco-friendly options, Toyota certainly knows how to succeed. This becomes especially apparent by looking at the diverse offerings within the new Toyota lineup. In fact, the automaker earned some extra time in the spotlight for this accomplishment, and we are excited to share all of the details with all of you in the Redding, CA area.

A big part of what makes a driving experience so enjoyable is a comfortable interior that provides drivers you the perfect amount of luxury and the latest innovations. Here at Lithia Toyota of Redding we are proud to see the 2013 Toyota Avalon recognized for its well designed interior on Ward's 10 Best Interiors List for 2013. Let's take a closer look at the features that made this model really stand out.