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With the arrival of the summer season comes the onset of music festival season, as festivals pop up seemingly everywhere, and draw people of all types together for a celebration of music and arts unlike any other. At the recent Lollapalooza, the 25th running of this iconic festival, huge bands like Radiohead came to entertain the masses. Also in attendance was Toyota, which brought a unique Toyota Corolla to show off, and also hosted one of the best parties of the entire festival, the 25th Hour.

Throughout the Redding, CA area, drivers of all kinds will inevitably find themselves daydreaming about a more exciting reality. These moments often come when we find ourselves stuck in traffic, or in similar states of boredom. But with the latest Toyota Camry, drivers of all kinds will no longer have to worry about the onset of boredom while on the roads, as the Toyota Camry is engineered to thrill, comfort, and inspire. And it has no trouble doing any of that.

Pickup trucks are one of the most popular and common sights on the roads across the country, including the Redding, CA area and beyond. Among the trucks you're sure to see, the Toyota Tacoma is quite frequently seen on the roads, but what if we told you that it doesn't really belong there? That's a broad statement, as the Tacoma very much dos belong on roads, but its spirit calls for more adventurous outings over off-road terrain.

Throughout Redding, CA and nearby areas, drivers are well aware of the seemingly unlimited options for exciting outings and adventurous opportunity, but capitalizing on all of these opportunities requires a vehicle that can handle these demands, and for Redding-area drivers, there is no better option than the new Toyota 4Runner. One of the longest-running Toyota SUVs, the 4Runner has carved out a legacy of reliability, delivering the immense satisfaction and comfort that drivers crave.

A few weeks ago, a special event was hosted in the deserts of Arizona, which would celebrate the off-road prowess of the Toyota Tacoma, as well as the people who spend so much of their time chasing thrills in vehicles like this. Dubbed "Hotel Tacoma," the event was an exclusive, invite-only affair where adrenaline-junkies and Tacoma enthusiasts would converge and spend the weekend doing what they love most.

The 2016 Toyota 4Runner Limited represents the ultimate amalgamation of reliability, capability, comfort, and value in the mid-size SUV segment.

Using the most rugged, traditional body-on-frame construction, combined with the Limited’s full-time 4WD system with TORSEN center differential, the 2016 4Runner Limited is equally as ready for highway cruising as it is the trail.

Remember that famous line from the movie, The Field of Dreams, “If you build it, they will come?”

Perhaps that’s what Toyota had in mind when it recently worked with a firm to erect a giant, 120-foot wall in the center of Times Square in NYC. The auto manufacturer challenged novice climber, Christina Fate, to get to the top. Fate, who is also a rally car navigator with her driver-boyfriend, accepted the challenge.

There have been a lot of amazing reveals over the last few weeks because of the now-ended 2016 New York Auto Show but the one that really sticks out to us was the debut of the 2017 Toyota 86. If this model looks familiar to you, there's a good reason for that: it is, in fact, the Scion FR-S rebranded for Toyota! Since the Scion brand is now discontinued, they're continuing the model with Toyota and it offers increased horsepower, a different rear differential, and new engine mapping, all to offer a more thrilling ride. See it for…

Are you searching for a go-anywhere pickup truck that's equipped for adventure? Then, the all-new 2016 Toyota Tacoma certainly fits the bill!

Having been re-designed, the 2016 Tacoma blends its rugged good looks with all-terrain capability and a feature-packed, modern interior. All totaled, the 2016 Tacoma proves to be the total package for drivers around the Redding, CA area!

Here’s how Toyota plans to break the ‘curse of 10 million’ https://t.co/0KcyjYQp0E pic.twitter.com/5RhuB8yM0q

— Fortune (@FortuneMagazine) March 1, 2016

In the business world, companies are always looking for growth. What is the fastest-growing company? What is the largest corporation?

In the automotive world, however, bigger is not always better.

In the industry, there is a dreaded "curse of 10 million." When GM and Volkswagen hit 10 million sales in 2013 and 2014 respectively, it wasn't long before both were shaken by scandals and large settlements.

Toyota has enjoyed more sales