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Trucks used to specialize. Their duty was to haul heavy loads and push through rugged terrains. Inspired now by modern technologies and convenience, trucks are universally built; they are equip for a wide array of drivers. It's no longer just about lumber hauls at the construction site but handling rough terrains without refinement sacrifice.

For example, the 2015 Toyota Tacoma has a powerful engine and items like Blistein shocks and high and low gear…

Wired charging will soon go the way of VHS tapes, audio cassettes and stopping at toll booths. That's why the Lithia Toyota of Redding team is fired up for the 2015 Toyota Camry, which features Qi Wireless Charging Technology, meaning you'll never need a phone charger for your car again. If your current vehicle is in need of parts and service, or you just want to explore our constantly evolving inventory of new…

The best way to be prepared for the winter ahead is to, well, prepare! Be proactive with your car maintenance and repairs, because there are few things worse than being stuck out on the road in the cold. So replace those worn old wiper blades! Top off your fluids and check on your antifreeze! And, don't forget to swap our your summer tires for some freeze-appropriate wheels!

But, Lithia Toyota of Redding, I have…

Many people have participated in what is known as the happiest 5k on the planet, the Color Run. Now it looks like Toyota is getting in on the action with the 2015 Corolla. Take a look at the new Corolla helping Color Runners to elevate the moment in this exciting race.

If you haven't taken part in a Color Run then you really should try it out. It's a blast! Of course you…

You wouldn't send a hockey goalie out to the crease without the proper gear on, so don't drive your new Toyota without checking out the available protective accessories that we'll gladly fit onto your car here at our Redding, CA dealership's parts center so that you'll maintain a great value with your ride. Watch this video to get an idea of what Genuine Toyota Protection can do for your car…

When the Toyota Prius first got the green light to hit production, even die-hard fans of our favorite automaker in Redding, CA were a little uncertain about how successful the move would prove to be. After over a decade of huge sales, of course, it's safe to say that we're all on board the Prius train. However, Toyota is continuing to raise the bar in terms of green driving.

The latest example of…

If the treads on your tires are a matter of centimeters, the small differences might mean a matter of feet or yards while you're applying your brakes in your new Toyota model in order to safely stop. You'll learn from this informative video about how important it is to drive on fresh tires in order to get the most out of a safe stopping distance.

We're able to fit your car with…

If you've ever seen Top Gear, you've probably seen the episode where the car guys of Britain try to kill an old 1988 diesel Toyota Hilux. They washed it out to sea, hit it with a wrecking ball, dropped a trailer on it, and lit it on fire.

And still, the Hilux drove on.

Watch the video below to see what their final test for the Hilux was, and whether or not the…

Labor Day has passed, and the first day of fall is just around the corner. It's never too early to begin preparing our cars for the change in seasons, even if we still have beach plans this weekend! At Lithia Toyota of Redding, we want to help take most of that responsibility off your shoulders and give you a break on your Toyota with our Service and Parts specials from our trusted Parts Center…

Just like the funny travel commercials suggest, California is a state filled with many diverse activities. There's surfing and swimming, skiing and boarding, hiking and biking, and shopping and gambling. You won't be bored in this state and since we're located in the Northern region there is hours of driving beneath us.

If you want to really get off the beaten path, though, you'll want a car that can get you places and that is where the Toyota FJ Cruiser becomes your friend. This versatile SUV has plenty of cargo space for all your luggage, but…