What Do Times Square, a Toyota RAV4 Hybrid and Rock Climbing Have in Common?
Remember that famous line from the movie, The Field of Dreams, “If you build it, they will come?”
Perhaps that’s what Toyota had in mind when it recently worked with a firm to erect a giant, 120-foot wall in the center of Times Square in NYC. The auto manufacturer challenged novice climber, Christina Fate, to get to the top. Fate, who is also a rally car navigator with her driver-boyfriend, accepted the challenge.